Being visible on the major social networking site LinkedIn, is a powerful way to stay connected with your professional network, and can dramatically improve your job prospects. In fact, if you appropriately harness the functionality of LinkedIn, you may find yourself becoming the ‘hunted’, rather than the ‘hunter’, when it comes to employment opportunities.
Both internal company recruiters and external ‘headhunters’ regularly access LinkedIn, to search for professional profiles that fit current recruitment criteria. This means more and more often, jobs are being filled before they are advertised as switched on recruiting teams use social media to track down their ideal candidates online.
So, how do you go about attracting these recruiters to your LinkedIn profile?
Following these simple strategies will see your profile being found and viewed by more people and increase the chances recruiters will find you too.
Include the keywords that employers are looking for
Research job postings and employment ads in your field and identify the ‘buzzwords’, that are used regularly for the types of positions you seek and the skill sets required. Update your LinkedIn profile to include these important keywords and your profile is more likely to be found in recruitment searches.
You might also like to access the profiles of industry professionals you admire and look at the type of language they have used to describe themselves.
Be specific in describing your skills, being sure to use lots of nouns when referring to your qualifications and experience. For example, employers are often looking for candidates that can use specific software or have a particular degree or certification.
Maintain an up-to-date professionally relevant photo
According to LinkedIn’s career expert Nicole Williams, “a profile with a photo is 11 times more likely to be viewed.” Choosing a photo that is relevant to your particular field or profession and that shows you engaged with your work is ideal. For example, if you are a chef, choose a photo of you in front of the oven in your kitchen whites, says Williams.
Having potential employers see you already fulfilling the role is beneficial as long as the photo is professional and polished. A photo of you smiling is always better as people generally want to hire someone gracious and inviting.
A photo can make a valuable first impression, but be careful in your selection – it can go a long way toward enhancing your credibility, but can easily detract from it as well.
Stay active and engaging on the site
Understanding the functionality of LinkedIn will help empower you toward business success. For example, LinkedIn can connect you with professional groups you can join to stay on top of industry related discussion topics and message boards. Commenting and responding to topics you are interested and knowledgeable about, may engage your industry and intrigue recruiters.
Sharing interesting and engaging content with your contacts is another way to stay active on LinkedIn, as is responding to articles or information other members of your network have posted. Interesting content can be anything you find online, like an article or an image, or be something you’ve authored or created yourself.
Perhaps the most important part of staying active on LinkedIn is to keep extending your network and the number of professional contacts that you have. The more contacts you have, the more likely it is that your profile will be viewed and accessed when your skill set is in demand.
LinkedIn is a major professional networking space quickly becoming a standard resource for recruiters. Streamlining your profile, polishing your business approach and staying active online is undoubtedly worthwhile.
© Advocate Resumes Australia & New Zealand.
Guest Blog Author: Nicole Daws.
Advocate Resumes Guest Post.