5 Steps Towards Building a Professional LinkedIn Profile

LinkedIn Profiles are widely becoming one of the most important factors of an individual’s online personal brand. According to recent statistics, ‘9 out of 10 recruiters use LinkedIn to find candidates, and 75% of hiring managers look at LinkedIn profiles before deciding on a hire’. With these statistics in mind it’s no surprise that professionals and executives are taking steps to ensure their LinkedIn in profiles are professionally written and optimised. If you are one of those high performing professionals and are looking to optimise your LinkedIn Profile, here are five steps that will help you along the way.

Align Your Photo

According to LinkedIn, ‘members who include a profile photo receive 21x more profile views and up to 36x more messages’. When choosing a photo for your profile, ensure it aligns with you role as a professional. Selecting a photo where you appear approachable will also drive higher rates of interaction from recruiters and employers.

Add your Location

Including your location on your LinkedIn profile is key to being found by recruiters and being connected to your next opportunity. LinkedIn states that ‘more than 30% of recruiters will use advanced search based on location’. The more details you provide on your profile, particularly in relation to work locations, the greater the likelihood becomes of you attracting opportunities of interest.

Add Your Industry

Industry related searches are one of the most popular by recruiters and employers. They utilise this LinkedIn search feature in order to engage and strategically target top talent. LinkedIn states that ‘more than 300,000 people search by industry every week.’ Adding your industry not only strengthens your professional profile, it also allows you to optimise your profile matches for Industry related news, events and trending articles.

Highlight your credentials

Another popular LinkedIn search in the hunt for top talent is education and credentials, particularly when it’s a pre-qualifier for a certain position. ‘Adding your education and credentials to LinkedIn leads to up to 17x more messages from recruiters’. It will also add to your professional profile by cementing your background and knowledge.

Update Relevant Skills and Highlight Skills you want to be endorsed for

Maintaining a relevant list of skills on your profile will help others understand your strengths and match you with the right opportunities.  According to LinkedIn ‘members with 5 or more skills listed are contacted up to 33x more by recruiters and other LinkedIn members, and receive up to 17x more profile views’. If you place your skills in order of the abilities you want to be identified for, LinkedIn will then target endorsers for those skills that you have highlighted. The greater the number of endorsements that you have for a particular skill, the better it will be for your profile authority.


Statistics Source: linkedin.com