University graduates are typically new to the professional job market, which means they can often make key mistakes with their use of social media. As a grad, it can be easy to overlook how you conduct yourself online, but in today’s competitive job market where Recruiters have hundreds of Resumes and Applications to choose from, it’s up to you as a grad to stand out from the crowd, and not for the wrong reasons. Once impressed by an applicant and their resume, it is estimated today that 80% of employers Google the candidate before progressing them to offer. Gone are the days where you can make the assumption that potential employers won’t look up your online profiles. Here are a few tips on what not to do online in social media as a Graduate Job Seeker.
Inappropriate Profile Photos
Having a photo of yourself out partying or making a bad-mannered gesture might be humorous to you and your friends, but for a prospective employer it is off putting. Companies are looking for someone who will represent their brand and will treat their work seriously. If your profile picture demonstrates that you aren’t responsible or are an offensive person, they might move on to the next resume and application leaving you overlooked for the opportunity. Your profile pictures are a representation of yourself, thus they need to be kept professional and approachable. It’s in good taste to keep anything that will hinder your chance of landing a job out of social media.
Not having a LinkedIn profile
You might not think it necessary to have a LinkedIn profile, after all, you have just finished university so what experience do you have to boast? But that is not the case. By having a LinkedIn profile you are not only promoting your skills and education, you are showing future employers that you are ambitious and seriously looking for work. If you include a link to your profile on your CV you are proving to companies that you are committed to your career, something employers like to see. Not to mention, the connections you make on LinkedIn can really improve your chances of finding work.
Sharing offensive or inappropriate statuses
Similar to profile photos, you must be wary of your written conduct online. You must keep track of everything you have posted on the internet over the years, and then remove anything that could be considered offensive or inappropriate to an employer. This means those inappropriate Facebook statuses your friends have written must go. Anything that is not an accurate representation of you as a professional must be taken down. You might think that changing your privacy settings can keep out prying eyes, but the internet has a funny way of revealing things. Keep things friendly and appropriate if you want prospective employers to take you seriously.
Inactive social profiles
There is no use for inactive social media profiles. They simply take focus off your active profiles and might have forgotten inappropriate content. It serves no purpose for you and will only hinder your job seeking opportunities. Your social media profiles need a revamp when you start seeking work.
Insulting the company online
This one is so important that it deserves its own grouping. Being a graduate, it can be easy to mistake what you think is a funny, harmless status for what is really an insult to a company’s name. You have probably heard stories of people being fired for something they said online, so this is to be taken seriously. Even an indirect status, that does not necessarily name a company, can be harmful to your job prospects. You are marketing yourself online, and must remember to only publish positive promotion about yourself.
Guest Blog Author: Annalise Hogan.
Advocate Resumes Guest Post.
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